Eduard Edel presents new „EDELuxe“ range
Four retail bags in a consistent, noble look: That´s the new
„EDELuxe“ range, presented by Eduard Edel Bonbonfabrik
GmbH. The assortment includes classics like „Almond bites“
and „Chocolate fourrée“, the traditional „Milk coins“ and the
strong “Espresso pillows”.
The design of the 125 g bags is based on the same visual elements
and is optically homogenous. A unique characteristic is the round,
transparent window in the middle of the bag, which allows a look on
the exclusive candies. As the candies are unwrapped, nothing
disturbs the silky shine and the unique look. At the moment, all
flavours of the „EDELuxe“ range are available in a neutral carton
box with 40 bags or in an printed display with 15 bags. A further
display solution for a complete range presentation at the POS will
be developed soon. The „EDELuxe“ concept combines eyecatching
candies from handicraft based production with selected
raw materials like whole milk, hazelnuts, cocoa and coffee paste. It
is the intention of Edel to give clients special moments of enjoyment
by offering high-class candies together with a touch of nostalgia and
noblesse.
